The current fashion in social networking is to attack the extremism of the current Israeli government which is ultra-right in the sense that it is strongly in defense of the existence of the Israeli state and will do everything it can to eliminate its enemies, real or perceived.
The real culprit, in this case, is the current Israeli government. If they change government, then it may be an entirely different kettle of fish - we do not know yet.
The perceived culprits, in so far as the current fashion of the social network is concerned, is now everything that is Israeli or Jewish. This is a very dangerous generalisation - so dangerous that it is, in fact, the biggest plague in the current flash of human civilisation. So now, everything Jewish or Jewish-related is under attack - even companies doing business in Israel.
I do not agree with the editor of a local newspaper who said for once the local extreme racist group has got it right by shouting abuse, burning the Israeli flag and then went home - for they did not do stupid things like some neitizens who abused local workers of a targeted company by the extreme anti-Isreali gang. It is extreme groups with their mentality in holding to their own special need for survival at the expense of others not of their kind that is the root of social troubles which may simply boil over at the right time for violence against fellow human beings not of their kind to take place.
We cannot support extremism of any kind or in any shade.