Since we are talking innovation, I cannot help but be a bit polemical.
We all have this grand idea about innovation - the genius, the special case, the one that nobody else has. In this world of the mass media, mass marketing and mass production, what uniqueness and orignality are we talking about?
My favourite example is education, because most of us (I presume) have children and we spend too much time and resources worrying about them. We imagine we want them to be geniuses, but in reality, in our heart of hearts, we only want them to be average, to be mediocre, to be the same as everybody else - except only to be the first in line. That could just be the best of mediocrity. I do not imagine decent parents to want their beloved children to be eccentric, to be in a sphere of existence where nobody understand him or her. We want our children to be in the mainstream, if possible, in the upperstream.
In true originally and innovation, it must be out of this world and not be understood by the present and maybe by the future after considerable time, by human standard, say 100 years or two. This is where all the grand sages make their marks.
In day to day living, we are merely contented with marginal improvement because we cannot handle drastic changes without trauma. We want one foot in our comfort zone and the other testing the water. This is called risk management.
Most of us want to live a long and boring life, fearing dead and taxes. We want things to be the same as before, if possible, slightly better but not too much.